Can you get solopro assignments solely thru online networking?

It seems like lots of people online would like to think it’s possible. Even on Twitter, there’s a belief that 140-character messages can suffice in building a professional (for pay!) relationship.

As if short blurbs about what we’re doing and where we are going, mixed with quotations that inspire us, make people confident in entrusting us with their businesses’ well-being.

Andrea Stenberg wrote an interesting blog post recently that describes one of the least understood—yet most important—aspects of social networking: how to deepen a surface-only online relationship into a business relationship.

First, she points out that getting value out of social media requires hard work. “If it were truly easy, everyone would be getting rich,” she says.

Then she recommends taking the conversation offline by making a phone call or meeting face to face.

“This is not a quick fix. There are no shortcuts,” adds Andrea.

Darn it!

But work isn’t so bad if it leads somewhere good.

And now that I think about it, I know of one job for which Twitter alone may be the perfect showcase for one’s talents: fortune-cookie writing.


3 responses to “Can you get solopro assignments solely thru online networking?

  1. I find that Twitter in particular is pretty good for finding people who like my humor, or my blog subject matter, enough to follow, reply, or retweet. I often click through to find out what they’re about, and then sometimes put them on my “People I Need To Talk To” list.

  2. Twitter is OK perhaps for pursuing certain types of paying work, such as personal coaching, where the one-on-one connection must be strong but the service is not limited to a narrow niche. However, I doubt that it would be effective for getting freelance writing assignments for insurance companies (my long-running freelance practice) unless I were to get a lot more strategic than I think most people on Twitter are.

  3. lol @ fortune cookie.

    I would add one thing to the point of taking online relationships offline. I would first offer to help someone offline, or deliver them an opportunity to work with you in a capacity that can benefit them. Show people that social media can work for them, and they will undoubtedly make it work for you.

    One person who is really good at this is Rob Coats, look at the way he interacts online and it’s easy to see how he’s built amazing relationships. His twitter name is @RobCoats


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