It seems like lots of people online would like to think it’s possible. Even on Twitter, there’s a belief that 140-character messages can suffice in building a professional (for pay!) relationship.
As if short blurbs about what we’re doing and where we are going, mixed with quotations that inspire us, make people confident in entrusting us with their businesses’ well-being.
Andrea Stenberg wrote an interesting blog post recently that describes one of the least understood—yet most important—aspects of social networking: how to deepen a surface-only online relationship into a business relationship.
First, she points out that getting value out of social media requires hard work. “If it were truly easy, everyone would be getting rich,” she says.
Then she recommends taking the conversation offline by making a phone call or meeting face to face.
“This is not a quick fix. There are no shortcuts,” adds Andrea.
But work isn’t so bad if it leads somewhere good.
And now that I think about it, I know of one job for which Twitter alone may be the perfect showcase for one’s talents: fortune-cookie writing.